The History of the Hi-C Ecto Cooler

You ready to get a 2X4 of nostalgia to the face?  Watch this.

Hi-C was first introduced in 1947.  The beverage was created by Niles Foster a former bakery and bottling plant owner.  He developed the drink by combining juice concentrate, peel oil (which is about the most unappealing-sounding thing ever) and orange essences (whatever the heck that means).  He also gave the drink a big dose of citric and ascorbic acid.  Due to his inventions high amount of Vitamin C, Foster christened it "Hi-C."  Of course when the drink was first introduced, it did not come in the paper boxes.  Instead it was sold in 56 ounce cans, which did not need to be refrigerated.

That kid is going to be so fliping hyper.  At least he won't be getting scurvy anytime soon!


Ecto Coolers were first introduced in 1987 as a tie-in with The Real Ghostbusters, a cartoon spun-off of the 1984 film Ghostbusters.   The cooler was orange-flavored but it was green, because a drink made from a fruit named after the color orange sounds totally appetizing, just remember kids like incredibly gross things.

Case in point.

 

The drink was only meant to be produced while the show ran, however it's massive success insured that it stayed on store shelves long after the show was cancelled in 1991.  In fact the beverage was sold as "Ecto Coolers" until 2001 when the name was changed to "Shoutin' Orange Tangergreen."  The product's name was changed once more in 2006 to "Crazy Citrus Cooler."  Finally the flavor was discontinued completely in 2007.  There was much weeping in the world.  Fear not though, you can make the drink yourself!  The recipe is right here

 

Source for header image: http://www.screwattack.com/news/hi-c-ecto-cooler-and-juice-box-mystery

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